March 14, 2012 — COSTA MESA, CA — Escalette LLC is pleased to announce the purchase of select assets and the Phylrich brand from Elkay.

The Basic Collection by Phylrich

Escalette LLC was founded by Geoff Escalette, former co-owner and president of BrassTech / Newport Brass in California. At the time of acquisition by Masco in 2002, his company was the largest independent manufacturer of decorative faucets in the U.S.A. Following the sale of BrassTech, Geoff founded Escalette LLC / RSS Manufacturing in 2010, returning to his roots in the OEM Plumbing Fixtures and Fittings business. The company’s management team has over 150 years of experience directly related to this market segment. Escalette LLC is proud to be producing in the U.S.A. and operates from a 65,000 Sq.Ft. factory and company headquarters located in Costa Mesa, CA.

Escalette LLC is acquiring certain assets of Elkay used in the Phylrich business with the intention of carrying on the Phylrich tradition of providing high end plumbing products for the home. As part of the asset transfer, Escalette LLC will acquire the Phylrich trademark, designs and URL. Phylrich products – including the most popular designs and models – will be manufactured and supported by Escalette LLC.

As part of this purchase, Escalette LLC has agreed to take over all warranty obligations, past and present, as outlined in existing product warranty statements. Going forward, customers will have a single point of contact for all new and replacement Phylrich parts and products.  All incoming orders will be handled by Escalette LLC.

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For Phylrich Sales and Product related information, please contact the new Phylrich at 714.361.4830 or customer.service@phylrich.com

For Phylrich Marketing, Media and Press related requests, please email the Phylrich PR Group.

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A glimpse inside the new Phylrich. With over 75 specialized machines and a team of skilled craftsman, we choose to go against current trends of outsourcing. Genuine manufacturing in the USA at our foundry, design center and company headquarters located in Costa Mesa, California.

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Phylrich – The “How It’s Made” Series
Project: 3/4″ Volume Control
Featured: Volume control valves being milled utilizing precision CNC with 5 axis at the Phylrich factory in Costa Mesa, California.

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Phylrich – The “How It’s Made” Series
Project: Ribbon & Reed Spout
Featured: The Ribbon & Reed collection being manufactured at the Phylrich factory in Costa Mesa, California.

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This was the first attempt for the team, based in nearby Ormond Beach, Florida, at the world-famous endurance contest. Contesting the new GX class in the GRAND-AM Rolex Sports Car Series, the driving lineup of Lee Davis, Ryan Eversley, Eric Foss, Jeff Mosing, and team principal John Tecce would steer the car to finish third in the GX class, completing 614 laps of the 3.56 mile track.

Not only was it the first Rolex Series podium for Phylrich sponsored BGB Motorsports, it was the first Daytona podium for all of the team’s drivers.

“After competing in the Continental Tire Sports Car Challenge for several years, and winning the drivers’ championship last year, we wanted to take a shot at the GX class with a strong driver lineup,” said Tecce. There’s nothing more that my team, drivers and fans could have done to make this entire experience more rewarding. I couldn’t have done any of this without them and I’m so happy I was able to share the spot on the podium with these guys. We’ve had tremendous help from RSS / Road Sport Supply… and their parts worked perfectly to the finish.”

“Competing in the Rolex 24 at Daytona was incredible, and to do it with guys that I consider friends made it even better,” said Foss. “Being asked to help these guys out in their rookie year was an honor and I couldn’t be happier about getting on the podium. Standing on the podium in Daytona is a highlight of my racing career.”
To learn more, visit bgbmotorsports.com.

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Luxurious Pewter Finish by Phylrich

Phylrich has been designing and hand-crafting luxury fixtures since the company began in 1959. Hand-fashioned with the same standards as a classic automobile, Phylrich fixtures are accented with unique materials including marble, onyx, crystal and sodalite and feature hand-polished finishes that are long lasting and achieve a celebrated level of sophistication.

As the leader in establishing and defining the decorative fixture marketplace, Phylrich offers exceptional finishes that set the brand apart in the industry. Phylrich fixtures are assembled by hand from start to finish. By polishing, plating and assembling all its own products, Phylrich is able to consistently produce an unmatched level of sophistication and quality in each of its innovative fixtures. Phylrich’s complete approach when creating each fixture results in a final product that is both stunning and will last a lifetime.

All Phylrich fixtures are protected with an E-coat process that invisibly shields the finish. This finishing process allows the original color and depth of the real metal finish to shine, while maintaining the fixtures quality and durability, creating a truly authentic product.

In-house finishing at the Phylrich factory

Phylrich offers over 20 finishes in a broad palette that is sure to suit the look of any luxury homeowner’s style, including modern, baroque, classic and art deco. In addition, Phylrich’s hand relieved matte finishes; Antique Bronze and Old English Brass are joining Satin Nickel as the finishes featured in luxury bathrooms.

All Phylrich fixtures are created from extraordinary designs and come with an exceptional warranty. A virtual one-stop shop for decorative fixtures, most Phylrich Series has a collection of fixtures for the lavatory tub, shower systems, wall accessories and matching hardware for cabinets and doors.

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The Amphora Collection by Phylrich

In times of a sluggish economy and over saturated housing market, most homeowners are finding ways to ride out the current financial storm. Luxury homeowners, who in a recent consumer survey by Unity Marketing1 revealed they would be spending less on luxury this year, are instead expected to invest in their current homes. Justification of this spending will center around the opportunity to not only maintain or increase value in a challenging real estate market, but also to create a more attractive and enjoyable living environment. For many homeowners looking to enhance their current homes, the bathroom is an area that offers significant potential.

From Bathroom to Luxury Bath
Remodeling Magazine’s most recent “Cost vs. Value Report,” done in conjunction with the National Association of Realtors, revealed that on a national average, an upscale bathroom remodel recoups around 68 percent upon resale. Regions such as the East and West South Central areas of the U.S. recouped more than 75 percent upon resale.

“Bathroom upgrades are a key consideration during the remodeling process, not only due to the strong financial return on investment, but also because they create a sanctuary that can be immediately enjoyed by the homeowners,” says Director of Marketing for Residential faucets. “For example, we have seen over time that the bathroom has evolved from a simple and strictly functional 5 by 8 foot space to a standard that offers nearly double the room and touts upscale amenities such as double vanities, oversized tubs, elaborate showers, all coupled with exquisite fixtures.”

Faucets as Functional Art
In more recent years, bathroom fixtures, such as faucets, have taken on an elevated level of design importance among homeowners, offering an ideal way to enhance and personalize the look and feel of a luxurious environment. As noted in a recent HGTV Bath Design article, the faucet has adopted the role of a piece of art, often used as a focal point in today’s bathrooms.
Continuing to set the standard in creating luxurious bathrooms for nearly 50 years, Phylrich, founded during the Hollywood years of Hudson, Hepburn and Taylor and known for its classically-styled, hand-appointed bath fixture collections, offers its most extraordinary transitional design collection to date, the “Amphora.” Launched in October of 2007, Amphora resembles a true piece of antiquity; inspired by ancient vases from 15th century BC, amphorae protected treasures of the earliest civilizations. Amphora means vessel with two carrying handles. The collection’s graceful, vase-shaped base beautifully blends modern technology and historic value.

15 Finishes, Endless Possibilities
Amphora offers 15 Phylrich finishes and more than 65 product options, providing the luxury homeowner with a pallet to infuse their bathroom with a style as sophisticated and authentic as they are. “Phylrich prides itself on offering the discriminating homeowner the balance of true self-expression with total coordination in bathroom fixtures and accessories, especially when using unique finishes ranging from Old English Brass to Satin Jeweler’s Gold – when creating your bathroom retreat with Phylrich fixtures and accessories, numerous choices make virtually no two baths the same.”

Broadening this array of possibilities, Amphora features two handle styles: ribbon and flair. The ribbon handle delights with a feeling of relaxed glamour with its feminine styling and handle loop, which complements today’s popular styles from Hollywood chic to country retreat. Amphora’s flair handle adds a masculine appeal with its angular architectural lines that translate into a wide range of décors, from a Zen spa setting to a traditional period look, such as mid-century modern.

Amphora’s refined design continues throughout the complete collection of bath accessories, including robe hooks, soap dishes, and towel rings. Offered for the first time, this Phylrich bathroom collection includes a single arm paper holder and a glass shelf option. The Amphora collection also includes detailed accessories such as coordinating cabinet door handles and pampering items like hand showers to complete deck tub sets. Phylrich offers accessories of the same style and quality, such as lavatory supply valves, helping exposed valves transform from an eye-sore to eye-catching element. The Amphora collection is available at decorative plumbing and hardware showrooms, as well as other luxury appliance distributors. Phylrich’s artisan-style approach when creating each fixture results in a final product that is both stunning and resilient. By polishing, plating and assembling all its own products, Phylrich is able to consistently produce an unmatched level of sophistication and quality in each of its innovative fixtures.

Founded in 1959, Phylrich helped to establish and define the decorative fixture marketplace. Now headquartered in Costa Mesa, CA – Phylrich offers over 25 distinctive faucet series. Most Phylrich fixtures are available in all finishes the company produces. From antique bronze to satin gold, Phylrich hand-applied finishes are designed to complement any style from traditional to transitional to contemporary. All faucets are hand-crafted from premium-quality materials, with a high-style design reflecting simplicity and elegance.

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